YouTube is implementing adjustments to its platform to protect creators, including suppressing dislike counts on videos. The video-sharing site started testing a new feature on Wednesday that keeps the counts secret and only visible to the individual who posted the video. On the other hand, the hate button will remain, and users will dislike videos to fine-tune their suggestions.
An experiment YouTube undertook earlier this year to investigate if tweaks to the dislike button may help safeguard content creators from abuse and “hate attacks,” in which viewers purposefully dislike a video to increase the count, prompting the new feature. According to a press release from the site, users are “less likely to target a video’s dislike button to drive up the count” if their dislike count is concealed.
“In short, the results of our study revealed a decrease in dislike-attacking conduct. However, we also heard directly from smaller creators and those just starting that this behavior unfairly targets them — and our experiment proved that this does happen more frequently on smaller channels, “According to the press release.
In a video, Matt Koval, YouTube’s creator liaison, said that the firm thinks that keeping the count hidden from the public will relieve the creator’s stress. “I’ve always believed that seeing the number of dislikes on a video helps us determine if it’s a good video or not, whether it’s a useful instructional or not, and whether what a creator says in their video is commonly agreed upon or not.
But, sadly, YouTube research teams have discovered that there’s another reason to dislike a video that I’ve never encountered as a filmmaker, and you may not have either, “According to Koval. “Users appear to be concentrating their efforts on a video’s dislike button to increase the number of dislikes and making it into a game with a scoreboard that can be seen. And it’s typically because they don’t like the creator of the values they represent. When part of YouTube’s aim is to offer everyone a voice, this is a major issue.”
A creator can view their dislike counts on YouTube Studio if they wish to. As computer platforms begin to identify ways they are being abused, public like and dislike statistics, which were once standard for social media businesses, are disappearing.
Why it matters: Engagement mechanisms like “likes” and “reactions” increase the stickiness of internet platforms, which is excellent for ad sales, they are, however, becoming a risk element for digital companies under pressure to address concerns such as user wellness and misinformation. Like and dislike buttons have an impact on how the material is promoted to people via algorithms. So, for better or worse, visible like counts may influence how people engage with specific content.
The news is being driven by: YouTube announced on Wednesday that “dislike” counts will be hidden from consumers across the board, though creators will still be able to see them behind the scenes. According to a YouTube trial earlier this year, people were less inclined to annoy users by purposely “disliking” videos when the counts were hidden. The dislike button was also shown to be disproportionately used to target smaller channels and newer authors.