After introducing the programme earlier this year, TikTok has officially released Pulse. By keeping Pulse adverts close to their films, producers with “extremely high interaction” rates can earn up to 50% of the ad revenue. Here is everything that you need to know.
When the first revenue-sharing scheme for TikTok was launched in May 2022, no specific rollout date or schedule was provided. However, TikTok has now officially released it and issued a press statement to confirm the news.
Twitter has been abuzz with users discussing TikTok’s new concept that will enable popular producers to make substantial sums of money by merely affixing Pulse advertisements to their videos.
What is Tiktok Pulse Program?
TikTok Pulse is a new monetization scheme for producers that enables them to display advertisements alongside their content and profit directly from ad revenue. This new programme is exclusive to the top four percent of “most engaging” videos across multiple categories.
Included in these areas are beauty, fashion, food, gaming, and books. TikTok may offer additional categories or specialties in the future, but it has made no such promises at this time. This is the first revenue-sharing programme for TikTok. The initial announcement was made in May.
However, TikTok did not provide a release date. Creators with over 100,000 followers are now receiving invitations to join TikTok Pulse and make money by displaying advertisements.
How Does Tiktok Pulse Work?
TikTok Pulse is the platform’s first revenue-sharing tool or feature. It is intended to reward creators for their profitable participation, while companies can gain additional exposure by advertising within the programme.
With TikTok Pulse, creators may add contextually relevant adverts to their videos. When viewers watch a film with Pulse commercials, they will also see the advertisements. This will reduce the separation between advertisements and ordinary content on TikTok.
The contextual relevance of the advertisements is the primary reason why TikTok’s Pulse programme now includes only twelve popular categories. With the right ideas and implementation, these niche brands can earn substantial profits.
Supposedly, creators will receive a fifty-fifty split of all money, while TikTok will likely retain a “processing charge.” This is not yet confirmed, and we have attempted to contact TikTok for feedback.
TikTok Pulse might be viewed as a competitor to the YouTube Partner programme. However, it is more similar to YouTube Select, as both allow platforms to engage with a limited number of producers in order to maintain brand reputation.
How to Become a Tiktok Pulse Creator
Creators on TikTok who are eligible for the new Pulse programme can now join simply touching the app’s notice. If you believe you fulfil the requirements for TikTok Pulse, you can easily sign up for it.
Ensure that the most recent version of the TikTok app is installed on your Android or iOS device. Upon subsequent app opening, you will receive a notification describing “TikTok Pulse.” Simply tap on it and adhere to the on-screen instructions to join the programme.
However, if you have not yet gotten the message, please be patient. Read the prerequisites for joining TikTok Pulse listed below carefully. If you still believe you are eligible, you can explain your circumstances to TikTok support by email.
You can contact TikTok by email or through the app. Currently, the team is a bit slow to respond. You may need to be patient in this situation.
Conditions to Join the Tiktok Pulse Program
TikTok Pulse is specifically designed to enable large creators to generate ad money from their engaging, high-quality video. Therefore, TikTok has detailed the following creators who will participate in the Pulse programme:
- You must carefully adhere to all Community Guidelines.
- You must have at least 100,000 followers on TikTok.
- You must have published at least 5 videos during the past 30 days.
- You must be 18 years old or older.
- This is the minimum qualification need for TikTok Pulse.
- In addition, your TikTok profile must be very active and entertaining, and your material must stand out within its category for TikTok to determine your eligibility for the programme.
These are unwritten guidelines for the programme. According to speculations, eligibility requires a blue tick on TikTok and a significant presence on other social media sites. We do not find them to be true.
The initiative is designed for the top 4% of TikTok creators who produce the most compelling material. The blue checkmark is optional and not required here. The same applies to the existence of a creator on other platforms.
Is Tiktok Pulse Accessible for Everyone Yet?
After months of anticipation, TikTok has finally released Pulse to all users. The programme is now open to creators worldwide on TikTok. Initially, authors from the United States joined, and invites are progressively being extended to other nations.
Apparently, the programme is temporarily disabled in Canada, according to reports on Twitter.
Just got the confirmation that Tiktok Pulse will not be available in Canada for the moment. It’s going to be starting in the US first and then it will open up to other countries.
I will update if I hear something about Canada.
— Shady (@shady_only) October 20, 2022
If you have not yet received the notification but are eligible for the programme, simply wait for your turn. There is nothing left to complete.
However, you can still monetize your content on TikTok if you are disqualified. You can cooperate with local and dynamic brands and run promotions to earn money. Additionally, you could expand your YouTube account.
Due to its Partner programme, YouTube is regarded as the most creator-friendly platform on the web. With Pulse, TikTok is now officially in competition with YouTube. However, it will still require a few additional tools, as smaller authors would not gain much from the introduction of news.
What are your thoughts on the subject? Feel free to share your thoughts in the comments section.