Sony Comes Out with A Mountable Camera Made for Vloggers


Sony Group Corporation(commonly known as Sony, stylized as Sony) is a Japanese multinational enterprise group headquartered in Konan, Minato-ku, Tokyo. As a large technology company, it is one of the world’s largest manufacturers of consumer and professional electronic products, the largest video game console company, and the largest video game publisher. Through Sony Entertainment, it is one of the largest music companies (the largest music distributor and the second-largest record company) and the third-largest film studio, making it one of the largest media companies. More comprehensively, it is Japan’s largest media group,surpassingJapan’s largest private and family-owned media group Yomiuri Shimbun Holdingsintermsof revenue.

Sony announced the launch of the ZV-E10, which is an APS-C interchangeable lens camera, hoping to meet the needs of video bloggers. It brings many of the features of the fixed lens ZV-1 we like in a larger sensor format, including shortcuts to focus and exposure settings that video bloggers may need for quick access. As a larger camera, the pocket-sized ZV-1 also has some significant advantages, such as a headphone jack, longer battery life, and a larger sensor, with greater depth of field flexibility.

The 16-50mm lens kit is priced at US$799, which is a bargain, a bit higher than the ZV-1’s current asking price of US$749. Although the ZV-E10 solves many of our complaints about the ZV-1, the latter still has a feature that the new camera does not have: hardware-based image stabilization. Although ZV-1 includes a stabilization function built into the lens, ZV-E10 only provides electronic stabilization. To supplement this, it also includes the ability to record gyroscope sensor data into metadata, which can be used when stabilizing functions are applied in post-processing.

The ZV-E10 offers a 24.2-megapixel sensor with a native ISO range of 100-32,000, equipped with the excellent eye and subject-tracking autofocus provided by the ZV-1 and Sony’s recent interchangeable lens cameras. It also includes the ZV-1 and vlogger-compatible Bokeh Switch mode, which can change the aperture to blur the background or focus it and apply the most appropriate autofocus setting to display the product in the camera’s product display mode. There is a fully articulated touch screen for easy operation from the front of the lens. The maximum video recording is 4K / 30p, taken from 6K oversampled images. Includes mixed log-gamma, S-Log2, and S-Log3 profiles for videographers who plan to rate footage after capture.

Slow-motion images can be recorded up to 1080/120p. Includes 3.5 mm headphone and microphone jacks, and an integrated three-capsule directional microphone with a windshield, included in the box. Android 11 phones support live streaming via USB, but iOS devices are not yet available. ZV-E10 claims that it can record up to 80 minutes of video on a single charge, which is almost twice the 45 minutes claimed by ZV-1. The Sony ZV-1 will be available in August, with a body price of US$699 and a 16-50mm kit lens for US$799.

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