Netflix Might be Entering the Lucrative Gaming Industry


Netflix is ​​the king of streaming media, with more than 200 million subscribers. But now it seems that the platform has focused on mastering a new form of entertainment: electronic games. According to Bloomberg News, the company will provide video games for its service next year. The media said that video games will appear on the platform as a new genre, similar to documentaries and stand-up comedies. Bloomberg did not elaborate but reported that Netflix (NFLX) does not intend to charge more for access to the game. Video games seem to be a strange combination for Netflix, but as competitors such as Disney (DIS) are catching up quickly, Netflix is ​​looking to see if he can use video games to do what he did in Hollywood. Video games are not only a multi-billion dollar business, but providing games may bring Netflix the next big thing-critics say this is what it needs now. Disney and Comcast’s NBCUniversal have a variety of ways to make money, such as selling steel toys. Men and Jurassic. Amusement parks in theme parks, so the revenue sources of these companies are not essentially related to their new streaming companies Disney+ and Peacock. This is not the case with Netflix.

The company’s main revenue driver is related to each subscriber it brings. So far, the business of this sector has been booming, with Netflix at the top of streaming media. However, their growth has recently begun to appear somewhat slow. “Sexy Beast” is more like a fever dream than a dating show. For Netflix, “Sexy Beast” is more like a fever dream than a dating show, and it is vital that the streaming service reported in April that, After it has 208 million subscribers and an increase of 4 million in the first quarter of 2021, the figure is lower than expected globally, and the company’s next-quarter forecasts reported next week are also quite lackluster. The company has been looking for diversification, and video games may be a smart way.

The game world is not completely new to Netflix. The company released a video game based on its popular original series “Stranger Things” in 2019. Netflix hired Mike Verdu as its vice president of game development and helped the company develop its game business. Verdu has a solid pedigree in this world because he is the vice president of content at Facebook Reality Labs and is responsible for overseeing the company’s virtual reality products. He is also the senior vice president of mobile devices for Electronic Arts (EA), one of the biggest names in the gaming industry.

Netflix has proven time and time again that it can succeed by providing customers with new forms of entertainment. Speaking of video games. Other companies have tried to make video games run in real-time, but they all failed. For example, Google (GOOG) said in February that it stopped making video games less than two years after launching its new gaming platform Stadia. Amazon’s “Crucible” game strategy, its free “Fortnite”-style games, did not succeed, nor did its streaming video game platform Luna.

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