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Google is Terminating its Own Shopping App!!

It’s time to bid farewell to the Google Shopping application. XDA found a hidden closure message in the app on Thursday, and later on Friday, Google confirmed to 9to5Google that the shopping app was about to go out. This is the company statement:
“Within the next few weeks, we’ll no longer be supporting the Shopping app. All of the functionality the app offered users is available on the Shopping tab. We’ll continue building features within the Shopping tab and other Google surfaces, including the Google app, that make it easy for people to discover and shop for the products they love.”

This app was launched just 19 months ago when it took over from another closing service, Google Express. This service is a difficult proposition for users: since 2012, it has only been an advertising vehicle that specifically displays “paid products” with no natural results. As a service that shows ads in small embedded boxes in Google.com search results, this makes sense, but it’s unclear why users download apps that specifically show ads.

In April 2020, it dropped the “paid listings only” policy and began listing anyone who signed up for “Google Merchant Center.” Merchant Center enables retailers to generate and submit product data feeds to Google, which is used in search results. This means that it is not yet the spider-powered search engine used by Google Search. Google search is the best option to find, categorize, and index data in the world, while Google Shopping does not go to great lengths to index the web. It only cares about the company the data source is sent to. This can lead to very insufficient listings for certain searches, especially for businesses that Google doesn’t like. For example, a search for “Amazon Echo” will never include Amazon.com results in Shopping search results (you can, however, buy Amazon ads).
Google’s statement said that the main interface of it will now be the shopping tab on Google.com, which is still strange for products that do not index natural search results. But since Froogle’s death, Google Shopping has been a strange product.

About the author

Dean Mendes

I am a journalist who wants to build a bright career in the media industry. I am an automobile enthusiast who loves to cover the latest news on automobiles, smartphones, and other tech affairs. I also enjoy writing about media news.

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