Dan Price Net Worth: What’s the Value of Gravity Payments?


Daniel Joseph Price is a wealthy American businessman and internet star. He co-founded and previously served as CEO of the credit card processing company Gravity Payments. Since the end of 2021, he has been the sole shareholder and board member of the corporation.

In 2015, he gained notoriety for boosting his company’s base compensation to $70,000 while reducing his personal salary from $1.1 million to $70,000. Particularly popular are Price’s tweets, and he is also highly active on other social media channels.

Early Dan Price Life

Dan Price was born in Michigan, United States, on May 13, 1984. His father, Ron Price, is an independent consultant, and his mother is a housewife. Price is the youngest of his three brothers, whose names are Lucas, Alex, and Jessie.

His family uprooted and relocated to Idaho when he was young, where he was nurtured in a devoutly Christian milieu. Before turning 12, he studied at home. After self-teaching bass guitar, he helped form a Christian rock band that went on tour and received national radio airplay.


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Beginning July 2004, Dan Price attended the Christian Seattle Pacific University. In 2008, Price received his bachelor’s degree in business and went on to receive other honours.

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Dan Price Professional Highlights

In 2001, Dan Price and his brother, Lucas, established Gravity Payments. They had employed their first employee at the end of the third year. Dan obtained the great majority of the company’s stock after his brother abruptly resigned. Dan founded Gravity using his savings, student loans, and credit card debt.

As a result of his hard effort, Gravity grew to prominence quickly after its revolutionary technique was developed. They established their own systems for card processing. In 2008, the company went bankrupt due to a 20% decline in revenue.

In 2012, after four years of service, Dan astonishingly raises his employees’ salaries by 20%. The company’s profit increased by 30–40% as a result. After a year, Dan grants an additional 20% increase.

The firm reaps great financial gains once more. In 2014, Gravity Payments’ sales surpassed $150 million, with client transactions totaling $7 billion. Price and his brother Lucas will equally divide the company’s $2.2 million (or 40%) profit.

In 2015, Dan cuts his own pay while increasing the minimum wage for all company employees to $70,000. Dan has negotiated a salary reduction from $1,100,000 to $700,000. In an effort to assist the company, he accepts a pay decrease.

What is Dan Price’s Net Worth?

As the founder and current CEO of the company, According to moneyinc Dan Price has amassed a wealth worth $13 million. As CEO, Dan was transparent about the compensation of his employees and himself.

Dan acknowledged to collecting the same $70,000 pay as his colleagues. His working ethics and treatment of employee wages have been exceptional.

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Dan Price’s Private Life

In 2007, Dan Price married his longtime sweetheart, Kristie Lewellyn. The couple split in 2012, citing irreconcilable differences as the cause. Dan’s parents insisted that the couple marry or discontinue their relationship, so the couple wed when Kristie was just 20 years old.

After she accused him of violence, there was no doubt that Kristie and Dan’s divorce was not amicable. She claimed that when Dan became upset with her for ignoring him, he threw her to the ground and climbed on her. He smacked her across the face and struck her in the stomach.


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Dan released a statement to The Guardian in which he refuted Kristie’s accusation and emphasised that he, like with everyone else in the public eye, was subject to speculation and criticism. It may be rational or it could not. He continued by stating that the Businessweek piece contained irresponsible accusations and unjustified, plainly false speculations.


The pricing is advertised on Instagram, Twitter, Facebook, and other social media platforms. More than 242,000 people follow @danpriceseattle on Instagram, and he follows about 556 profiles. Price has nearly as many contributions as 849. @DanPriceSeattle on Twitter has acquired 643,100 followers, and Price follows 842 profiles. Currently, he has tweeted 16,300 times.

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Frequent Requested Information

Why did Dan Price decide to reduce his compensation?

In 2015, a Seattle CEO stated that he would take a significant pay cut to assist fund substantial raises for his employees. He has recently announced that he will be leaving his position. According to the Seattle Times, Gravity Payments’ troublesome chief executive officer, Dan Price, resigned on Wednesday.

Is Gravity Payments profitable?

Gravity Payments is barely profitable. About $150 million is generated annually, but this year’s profits are estimated to be only $2.2 million, the majority of which will be allocated to pay raises.

How valuable is Gravity Payments?

However, Harvard Business School and Inc. magazine now consider Price a success. They noted that the number of staff at Gravity has doubled and that the company now processes $10.2 billion in payments annually, up from $3.8 billion previously.

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